.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, when accustomed to running into billions in venture capital yearly, have actually raised almost $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That slowdown is due to market saturation, enhanced regulative tensions, and financial uncertainties.ADWEEK consulted with 5 VCs that continue to invest in adtech companies, despite these obstacles, concerning what they are trying to find and also what they stay away from. Possibly unsurprisingly, these real estate investors are targeting opportunities in privacy-focused technologies and industry-specific regions including linked television.